What I do

Hi, I’m Charlie, a freelance tourism marketing specialist helping tourism companies connect with the Australian travel trade.

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Connect, Engage, Inspire

My mission is simple: I love what my clients represent and want to help them grow their business.

I provide an all-round marketing and representation service with a focus on training and engagement to increase awareness, visitation and sales.

Past and present clients include Destination Canada, Rocky Mountaineer, Destination British Columbia, Travel Alberta, Banff & Lake Louise Tourism, Visit USA and Miss Snow It All.

Join the team

I integrate with the teams I work with, treating their brand and their reputation as if it were my own. I understand the trust it takes to outsource a brand and represent with pride and passion.

I join my clients’ teams on a project basis, able to offer external input and ideas coupled with flexibility of service.

I make it my business to be an expert in the destinations and products I work with. Not just because I have to be but because I want to be.

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How I Can Help

I have solid relationships with clients, wholesalers, tour operators, airlines and retail agents across Australia. I perform a variety of sales and marketing activities for my clients including:

Webinar Hosting
Face-to-Face Training & Sales Missions
Events & Expos
Business Development & Partnerships
Social Media & Newsletters
Campaigns & Incentives
PR & Media Relations in partnership with PR-Marketing

Who I am

I’m passionate about exploring the world and discovering extraordinary experiences near and far. I love to share stories of adventure, epic journeys, secret spots and unexpected finds. I am at my happiest outdoors; skiing, mountain biking, trail running, kayaking or swimming in the ocean. Mum to two young daughters, I know there are never enough hours in the day and that everyone is stretched for time and resources.

Recent work

Here are just a few of the projects I have been working on lately…

Canada Specialists Australia Webinar Program & Facebook Group

I host a fortnightly webinar series on behalf of Destination Canada as part of the Canada Specialist Program. Regulars comment these webinars are some of the best in the industry.

View the 2019 CSP playlist

I also manage the CSP Australia Facebook Group. The group continues to grow in both engagement and members.

Canada Specialists Australia Webinar Program & Facebook Group

I host a fortnightly webinar series on behalf of Destination Canada as part of the Canada Specialist Program. Regulars comment these webinars are some of the best in the industry.

View the 2019 CSP playlist

I also manage the CSP Australia Facebook Group. The group continues to grow in both engagement and members.

Rocky Mountaineer Representation, Western Australia

I manage sales calls and training, business development and local partnerships and consumer expos throughout the wider Perth area on behalf of luxury rail journeys operator Rocky Mountaineer.

Rocky Mountaineer Representation, Western Australia

I manage sales calls and training, business development and local partnerships and consumer expos throughout the wider Perth area on behalf of luxury rail journeys operator Rocky Mountaineer.

Flight Centre & Infinity Holidays Destination and Product Training

Throughout the year I host morning training sessions both in-stores and at FCTG head offices for retail and wholesale agents. Feedback from my sessions is that they are both informative and engaging.

Flight Centre & Infinity Holidays Destination and Product Training

Throughout the year I host morning training sessions both in-stores and at FCTG head offices for retail and wholesale agents. Feedback from my sessions is that they are both informative and engaging.

Canada Trade Update Event, Perth

In August I organised a sold-out event on behalf of Destination Canada and partners and Cathay Pacific. 70 travel agents dressed up in red, mingled over burgers and donuts and heard all the latest updates. The major prize was a trip for 2 flying CX to YVR, Fairmont accommodation, attractions passes, seaplane flights with Harbour Air, V2V ferry tickets and Rocky Mountaineer.

Canada Trade Update Event, Perth

In August I organised a sold-out event on behalf of Destination Canada and partners and Cathay Pacific. 70 travel agents dressed up in red, mingled over burgers and donuts and heard all the latest updates. The major prize was a trip for 2 flying CX to YVR, Fairmont accommodation, attractions passes, seaplane flights with Harbour Air, V2V ferry tickets and Rocky Mountaineer.

Destination British Columbia Newsletters

My bi-monthly DBC consumer and trade newsletters receive consistently high opening rates.

View the latest one here

Destination British Columbia Newsletters

My bi-monthly DBC consumer and trade newsletters receive consistently high opening rates.

View the latest one here

Canada Quiz

Do you know the best time of year to view polar bears in Manitoba? The largest ski resort in North America?

I have custom-built a quiz as part of a major retail campaign to upskill the agents’ destination knowledge.

Canada Quiz

Do you know the best time of year to view polar bears in Manitoba? The largest ski resort in North America?

I have custom-built a quiz as part of a major retail campaign to upskill the agents’ destination knowledge.

Where to find me

If you have a project that could do with an experienced extra pair of hands, then please reach out.

Online: my working hours are flexible across time zones

In person: I'm based in the sunny, vibrant city of Fremantle, Western Australia

charlie@tourismmarketing.com.au